Définitions en anglais

"Geo-Marketing means using geographic information in the process of planning and implementation of marketing activities. Geo-Marketing takes a deep look at peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the very needs of this area. To achieve this goal, Geo-Marketing heavily uses GIS (geographic information systems) and data with a geographical context.

Geo-Marketing means using geographic information in the process of planning and implementation of marketing activities. Geo-Marketing takes a deep look at peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the very needs of this area. To achieve this goal, Geo-Marketing heavily uses GIS (geographic information systems) and data with a geographical context.
It can help to obtain answers to questions like:

• tell you WHERE your customers are
  
• visualize any data in a geographic context by linking it to a digital map.
  
• locate something on a digital map
  
• calculate summary information for specific areas
  
• select customers within specific areas
  
• select customers with a certain radius of a point
  
• using micro-geographic segmentation select customers similar to a specific type in the rest of the country
  
• solve problems regarding location of a new outlet"
  

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